BandLab Continues to Empower Creators by Launching Free Music Mastering—and Expands Strategic Leadership Team
SINGAPORE, NEW YORK & SAN FRANCISCO, OCTOBER 20, 2016 – BandLab, the social music platform where users can create, collaborate and share their music, today launches a free online integrated mastering tool to empower musicians to always be able to create perfectly polished, radio-ready tracks. BandLab also welcomes three global business experts to its strategic leadership team.
BandLab Introduces Another First – Free, Unlimited Use Cloud Mastering Service
Mastering is an important addition to the native creative tools and services in BandLab’s social music platform. Integrated throughout the workflow and complementing BandLab’s Mix Editor, the platform’s groundbreaking cross-platform DAW, creators now can polish their music with brilliantly enhanced dynamics and superior spectral quality.
To professional musicians, mastering is an important step in the creative process that brings an audio mix to distribution-quality. When a song is played on a radio or streaming service, the sonic elements of the track have usually been finely balanced by a professional mastering engineer to ensure that everything can sound its best.
BandLab’s new online mastering service is the first such tool with free unlimited use and is compatible with all major music formats. The new feature is also integrated across the entire existing BandLab creative workflow so that creators can share final mastered tracks across the BandLab social music platform or download their finished works as high-quality versions for distribution to other services.
“At BandLab we’re always trying to make sure our users have seamless access to the tools and the community to make their best music possible. The art of mastering is often misrepresented as being replaceable by technology, and though we are very proud of the strength of the service we’re launching today, nothing will beat the services of a seasoned expert. We hope that by bringing universal access to the highest quality of algorithmic mastering, we will raise awareness of the benefits of mastering amongst our creators and their fans, and therefore create more opportunities for the professional mastering engineers in the global BandLab community,” says BandLab CEO, Meng Ru Kuok.
Strengthening the BandLab Technologies Strategic Leadership Team
BandLab also announces significant additions to the strategic leadership team, William Adamopoulos as Senior Advisor, Ivan Chen as Group COO and Thomas Callahan as Group CFO.
“As our team expands and revenue streams grow internationally across our different verticals, I believe it is essential to match our team’s passion and drive with access to tremendous experience,” says Kuok. “With his global reach and business acumen, Will Adamopoulos has been a key advisor to me as our group has grown over the last 18 months, and I’m proud to welcome him on board in an official capacity. Likewise, Tom Callahan’s expertise has been instrumental in supporting Ivan and me in key deals completed this year, and some that we have yet to announce. In a highly-competitive global environment, I’m excited by the wealth of talent throughout the group. I’m equally proud of the foundation we have built as we execute our product vision for the millions of music lovers around the world who we already reach directly – with hopefully more to come.”
William Adamopoulos is acting in an advisory capacity for BandLab. He is also the CEO/Asia of Forbes Media and President & Publisher of Forbes Asia. He previously was the Publisher and Managing Director of The Asian Wall Street Journal, and the President of Dow Jones Publishing Company (Asia). He graduated from Harvard College, where he studied economics.
Ivan Chen joins BandLab equipped with global investment experience. Previously with multi-strategy fund Seatown Holdings and Singapore’s Temasek, Ivan has taken on the mantle of Group Chief Operating Officer to oversee operations and drive efficiency and integration across BandLab Technologies. He graduated from Oxford and holds an MBA from Stanford’s Graduate School of Business.
Veteran financial expert Thomas Callahan joined BandLab as Group Chief Financial Officer in August 2016. Callahan has a distinguished financial track record, most recently as CFO of Reader’s Digest, prior to which he spent 15 years at Forbes Media, culminating in a three-year tenure as CFO. He is responsible for leading BandLab Technologies’ worldwide finance and strategy, corporate development and compliance.
NOTE TO EDITOR: TECHNICAL DETAILS OF MASTERING SERVICE
Working closely with professional mastering engineers, the BandLab team has developed emulations of classic mastering processors to accurately create an industry standard audio signal-chain including but not limited to models of the vintage Aphex Aural Exciter™, detailed transient shaping through reel-to-reel tape emulators, a robust multi-band compressor, and a lightning-fast, discrete mastering limiter.
Conveniently packaged into three settings, the presets available at time of release are:
CD QUALITY: Incredibly versatile setting, boost the overall volume and polish of the track;
BASS BOOST: Built for tracks that pack a punch in the bass! A great fit for EDM & rap tracks; and
ENHANCE CLARITY: Add audio brightness and pop-sensibilities, and let each layer stand alone.
BandLab’s instant cloud mastering service is not just limited to single tracks, but integrated seamlessly into the native creation process. For existing users, BandLab’s new online mastering service is compatible with all the major music formats including .mp3, .wav, .acc, or .ogg files.
To experience the power and impact of BandLab’s mastering tool, visit www.bandlab.com/mastering from your browser (Google Chrome recommended).
BandLab Technologies is a next-generation social technology collective that integrates the physical and digital supply chain around music. BandLab, the group’s flagship digital product, is a social music platform that enables creators to make music and share the creative process with musicians and fans. BandLab combines music making and collaboration tools, like the world’s first cross-platform DAW with social features like video sharing, messaging and discovery. BandLab’s mission is to break down the technical, geographic and creative barriers between creators, collaborators and the music community. BandLab Technologies recently announced the acquisition of MONO, an IDSA award-winning company that makes the most innovative and inspiring instrument cases and accessories in the world, and a 49 percent stake in Rolling Stone, the world’s leading voice in pop culture and music since 1967. Join the global community of creators and fans at www.bandlab.com.